Snapstore, a Cameleon concept...

With more than 20 years of experience in the clearance of major brand-name items, Cameleon is the forerunner of private sales in Benelux and  launched in 2007 its online branch: Snapstore by Cameleon. The Cameleon Group employs 150 people and has a turnover of over 40 million Euros. In 2009, more than 1.8 million items found buyers.

Snapstore by Cameleon organizes private sales events on Internet that last  between 2 and 5 days for men's, women's and children's prêt-à-porter, decoration and household items. Thanks to its close cooperation with top labels, Snapstore by Cameleon can offer its members prices at discounts between 40% to 70% from high street prices.

Join the club!

Snapstore by Cameleon is reserved to members. To become a member and access online shopping of top labels at outlet prices, register now! Membership to Snapstore is free...

As soon as you are a member, you will receive an e-mail invitation to each sale opening. You can also invite your friends and relatives to become members, and earn € 10 purchase coupons.
So let you friends and relatives benefit as well from your membership and collect your € 10 purchase coupons!

We commit ...

By becoming a member of Snapstore by Cameleon, you trust one of the major leaders in private online sales, a leader that guarantees:

=> to provide you exclusive offers, up to 70% off compared to boutique prices
=> to offer items created by top labels adhering to the highest quality standards
=> to give you a secure payment environment and the most convenient delivery method
=> to respect the privacy of your personal data
=> to help you in all aspects of your shopping experience on Snapstore

Enjoy an exclusive shopping experience on Snapstore By Cameleon...

Once upon a time there was a Cameleon...

Jean-Cedric Van der Belen, founder of Cameleon, started private sales at the age of 18 when he was still a student. Very quickly, his intuition and friendships in the fashion world transformed his hobby into a real Brussels institution. 

Today, Cameleon has 3 private sales stores: Woluwe, Ixelles and Genval.
These sales are private for they are accessible only to members. Membership is obtained through sponsorship by an existing member. There you will find men's, women's, and children's prêt-à-porter styles, as well as decoration and household items at prices up to 70% off high street prices.

In 2009, Cameleon relocated and set up a brand-new store in Woluwe: 8,000 m2 of public open area built entirely with to the use of recyclable materials, certified local lumber, green roofing, natural ventilation, and optimum insulation. The store is energy self-sufficient thanks to photovoltaic panels and the installation of a windmill. Beehives have settled on the green roof in cooperation with Brussels beekeepers. Honey is harvested twice a year, and it tastes incredible! 
 
Having built the first eco-friendly commercial building in Europe, which considerably decreases its environmental footprint, Cameleon went another step further with the DO SOMETHING project. 

DO SOMETHING is a new way of perceiving our relationship with the environment. 
Whatever the item, we endeavour to work with environmentally friendly and recyclable materials, and carefully select our partners based on their commitment.

DO SOMETHING also supports associations which pursue social or environmental objectives, as it is with the active support of Brussels beekeepers and the Graine de Vie association which replants trees in Madagascar.

Cameleon is a company that is conscious of its responsibility and works to develop in harmony with its environment.